![]() It specifically calls out affiliate links that are followed and do not use rel=”sponsored”, sponsored links (i.e. If you were affected by the July 2021 link spam update, it is worthwhile reading Google’s documentation on this update. ![]() If you run a legitimate site that is not obviously using overtly spammy methods to rank, then you should not be affected by these updates. You may also find our post on the May 2022 core update helpful as it contains our advice for recovery for sites negatively impacted.Īt MHC, we have not seen many sites that we confidently felt were hit by any of the recent spam updates. In part two of this series on assessing traffic drops, we will go into much greater detail to help you determine if a core update hit is the result of a change in Google’s understanding of relevancy or intent or is due to a general site quality/E-A-T issue. If Google’s algorithms can determine that a searcher is looking to find expert-level advice from an authoritative, trustworthy source, then having external evidence of E-A-T will be important. Google says to “focus on content” and to “get to know the quality rater guidelines ”, especially the parts that discuss E-A-T. What site owners should know about Google’s core updates Google has given guidance to help us assess our content including a list of twenty questions to ask yourself about the quality of your content and the level of E-A-T (Expertise, Authoritativeness and Trustworthiness) users expect to see: They generally tend to be about the quality of the content on your site which often includes elements of E-A-T as well. While it is always a good idea to improve the technical health of your website, a core update hit is rarely remedied by making technical fixes.Ĭore updates are not about breaking Google’s guidelines. If you lost organic traffic following a Google core update, this means that Google’s algorithms have found your content less helpful or relevant than other sites. Some degree of recovery is often possible, but not always. Here is my full list of all of the known and suspected Google updates since 2011. A possible unannounced update on February 24, 2022, affected many sites causing them to incorrectly think they’d suffered because of the Desktop rollout of the core web vitals / page experience update. For most of the sites that came to us thinking they have been negatively affected by the page experience update, we have found another cause was more likely. Note: The page experience updates were discussed in great detail by Google but we have not found them to be impactful. Page Experience / Core Web Vitals Updates:
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